• Refined Sugar Free

    Sweetened with monk fruit + allulose.

  • Women-Owned & Made

    Built from scratch, with love.

  • Ships Nationwide

    From our kitchen to your door.

  • No Compromise

    Better for you doesn't mean boring.

The Fan Favorites

Start here. These sell out first.

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New: Protein Cookies

17g protein. 0g added sugar. Soft, chewy, and baked to order in packs of 6 or 12.

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New: Vegan Dream Cookies

Our Dream Cookies, inspired by Swedish drömmar: airy, crisp, and completely plant-based. No eggs, no dairy, no refined sugar.

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We Took Your Favorite Treats and Made Them Actually Good For You.

  • Refined Sugar Free. Always.

    Every recipe is sweetened with monk fruit and allulose: zero refined sugar, zero blood sugar spikes, zero compromise on taste. Sweetness, done smarter.

  • If You Can't Pronounce It, We Don't Use It.

    Real ingredients. Real names. No mystery fillers, no artificial dyes, no "natural flavors" that are anything but. Just the good stuff.

  • Real Protein, Built Into the Recipe.

    We bake with a casein and whey protein blend, not sprinkled on top as an afterthought. Casein for satiety, whey for texture. You feel it without tasting it.

Hi, I'm Mugdha.

My father's love language was food. He had a sweet tooth and type 2 diabetes, and in his last years, every time he reached for us through food, we said no.

So I went back to the kitchen and built a recipe from scratch (almond flour, a casein and whey protein blend, monk fruit and allulose) with one standard: no refined sugar, no compromise on flavor. For my dad. For anyone who's ever had to choose between connection and health.

Read Our Full Story →

Find Us

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Now at the Market

Find Us Every Saturday at the Redwood City Farmers Market

Every Saturday through November 28 · 8:00 AM – 1:00 PM · 500 Arguello St, Redwood City

See All Upcoming Events →

Never Run Out of Your Favorites.

Save 10% on every order. Cake mixes, cookies, and protein products delivered to your door every month. No last-minute orders. No running out. Just your favorites, automatically.

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Come Say Hi in Person.

  • 📍 Redwood City Kiwanis Farmers Market

    Every Saturday · April 4 – November 28, 2026

    8:00 AM – 1:00 PM

    500 Arguello St Redwood City CA 94063

    Market Website 

  • 📍 More Pop-Ups Coming Soon

    We do ad-hoc events throughout the year.

    Follow us on Instagram or sign up for our email list to be the first to know.

    View Full Calendar 

  • 🎂 Catering & Custom Orders

    Bringing BFY to your event? We do custom orders for celebrations, corporate gifting, and gatherings.

    Get in Touch 
View Full Event Calendar →